Critically discuss the extent to which an organisations structure not Essay

Critically discuss the extent to which an organisations structure not only shapes its culture, but also its ability to transform itself - Essay Example Notwithstanding the fact that the influence of organisational structure on culture and transformation has been overlooked in many studies and practical management of businesses, there exists a rather important interconnection between these aspects of an organisation (Strandgaard & Sorensen, 1990). However, it may be quite a difficult task to distinguish an organisation’s structure and culture since structure always operates within business culture, implying culture and structure are quite intertwined. Therefore, this paper explores the assertion that the structure of an organisation not only influences its culture but also its ability to incorporate and manage changes. While culture refers to the umbrella issues and manner/patterns in which an organisation operates, structure refers to the infrastructures, methods, and practices therein. The structure of an organisation thus helps ensure that its culture is practised and run efficiently and consistently. Given this important role of structure in shaping an organisation’s culture and ensuring cultural consistency and efficacy, establishing good structures should be the hallmark of every organisation (Newman, 1996). Structure therefore not only influences and shapes organisational culture but it is also an integral part of the culture. The culture of an organisation is also a responsibility of its structure, which relates and deals directly with the settings of an organisation’s culture (Strandgaard & Sorensen, 1990). For instance, cultural issues in an organisation such as the workings of the management, employees’ responsibilities and the handling of disputes and complaints ar e all directly tied to its structures and how they work. The main way in which structure affects organisational culture is through the role of structure in interconnecting the different groups/teams in an organisation hence enabling them to work smoothly to realise

Why poverty was re-discovered in Britain in the late 1950s and early Essay

Why poverty was re-discovered in Britain in the late 1950s and early 1960 - Essay Example Britain’s share of world trade fell from 13.9% to 10.8% during this time. Taxation increased from 32% of GDP to 43% of GDP. Economic planning had failed and this failure precluded major social planning despite the fact that some social reforms such as the launch of comprehensive education, reorganization of public transport, development in health and local government. Abel-Smith and Townsend are credited with the "rediscovery of poverty" in the 1960’s: noticed that certain categories such as, families with children on low incomes and retired couples often lived in difficult circumstances. The definition of poverty adopted by Abel-Smith and Peter Townsend in their 1965 study, was the concept of â€Å"The Poor and the Poorest†. They concluded that "poverty was entirely a relative concept," and defined households to be in, or at the margins of, poverty if their income was less than "140 percent of the then current National Assistance scale plus rent". In 1960, 17.9% of households lived below this relative poverty standard. An unknown, but significantly smaller, share of the population had incomes below the "physical efficiency" or "human needs" poverty lines. (Ian Gazeley, Poverty in Britain 1900-1965) There was a strong case for saying that socially deprived families are frequently found in confined geographical areas identifiable by certain physical and social characteristics. Examples of these characteristics: geographical location, "twilight zones" near a city’s business area; areas populated by immigrants; overcrowded and poor amenities, Victorian housing stock; areas with a high percentage of unskilled and semi-skilled workers; higher than average proportions of families on State benefits; higher than normal percentage of large families; large number of fatherless families; areas with little play space and recreational facilities; areas with poorer health; high percentage of child deprivation and delinquency.

The Ways I Learn English

The Ways I Learn English I was born in a small village outside Kodiang Town. It was a Malay village and most of the villager work as farmer. I was raised up in Malay family and my native language was Malay. My parent work as educator until today, but they had basic knowledge about English because their studies not an English Education. It was a long journey for me to learn English and until this moment I still continue to master this language. Beside English, I also got opportunities to learn Arabic language in a formal education. I also try to learn other foreign language by my own such as Japanese. Even my parents do not talk English at home, but they always encourage and support me to learn English. At the age of four years old my mother always bought many flash card, book with picture, puzzle and colouring book for me. After she getting back from school she will take one of the books and pronounced the word and ask me to repeat it. My mother also uses some English word to teach me about common object that we could found in my house. She will said that is cat, cat, a cat and I will repeated slowly cat. At the age of five years old, my mother had sent me to kindergarten. At there, I started my first formal lesson with English. The teacher teaches us about the letter A to Z, number 1 to 10, spelling and also pronunciations. When I enter primary school by the age of seven years old, I already used few English words in my daily conversation. The common words that I always used with my family and friends is baby, colour, bag, toilet and others. I got very motivated teacher at that time; he always inspired me to talk fluently in English. His name is Mr Zamarul Hisham Bin Kamaruddin. One of his teaching technique is he wanted us to have our own personal dictionaries and each student must bring that dictionaries every day to school. The use of that dictionary is for student to record every single new word that we learn in his classes or from other teacher. I think he did help student a lot in learning this language. During this time my mother also encourages me to read lots. My passion is always on science and technologies and mother know I love science very much. So, she bought me hundreds of English science book during my childhood. Book about fact on animals, plants, car, building and astronomy is among my favorite book at that time. Sometime I does not read at all because science term are difficult to understand for me at that age, but I really love to looking at those picture. Another effort of my mother to make me understand English well is by reading bedtime story books. Each month she will take me to Popular Bookstore to bought one bedtime story book. I always choose story book that have been write by Grid Blyton. The story that he write always have moral value and lesson for children to learn. Every night I spend some time with my mother to read those stories book. I always ask a lot to my mother about each story which such a great curiosity. Beside from reading books and formal lesson in school, another environment which also gives big influence for me to learn English is the exposure to technologies. In early ages, English cartoon program such as Sesame Street, Barney and Friends, Blues Clues and Mickey Mouse and Friends help me to communicate and understand English. Sesame Street encourages me to learn by demonstrating how people use various strategies, such as observing and predicting, to explore the world around me. Watching cartoon in English helps to hone my listening skills and learn how English is actually spoken. In addition through watching television, we learn with our desire and not by force like in classroom. So, I can learn a lot through watching television. I also can learn about general knowledge, science fact and recent news when I watch documentary on National Geographic and Discovery Channel. Another advantage to watching television is the learning of playing with words. English taught in schools can b e very rigid and sometimes the words are straight out of the book. Learning through television though is very good for pronunciation because the learner can actually hear the words spoken as they should be. Another innovation of technologies which help to develop my English skill was computer and mobile phone. As those gadget was invented and it become a trend for everybody to use it, I realized that it also help me to improve my vocabulary in English. All the term used in technologies was an English word and the term like make a call, sending massage, printout, copy and paste and others was widely use after the technologies was invented. I also learn a lot of new vocabulary through playing game on computer. Strategic game such as Red Alert 2, Call of Duty and Modern War used high vocabulary of word to explain the goal of each game. Sometimes I had to open up my dictionaries or seek the certain meaning of words from the internet to understand the task given in the game. If I cannot understand the task or the mission, I cannot compete and win the game. I like to write a narrative essay. This is because narrative or stories is an open essay which I can use my own imagination to write those essays. In public examination such as PMR and SPM, I always choose the narrative essay to answer. My Secondary School teacher, Madam Asliza Binti Zubir always encourages me to develop my fiction writing skill. She gives me a lot of fiction stories for me to get idea and inspiration to write a better first individual essay using my own imagination. My lifes principle for learning language also helps me to improve my English skill. I believe that to master the certain language desire is important for a person to explore and discover the language by himself. It does not need a formal education to learn other language. As long as there are desire and effort, we can learn what ever language we want through any medium of learning. I prove myself by learning Arabic language in school and learning Japanese through anime. I notice that, I easily memorize J apanese words when watching Japanese anime more than all the memorizing activities of Arabic class in school.

Mary Barton by Elizabeth Gaskel Essay -- Papers

Mary Barton by Elizabeth Gaskel Elizabeth Gaskell's Nineteenth Century novel, Mary Barton, is an example of social realism in its depiction of the inhumanities suffered by the impoverished weavers of Manchester, England. The main story in Mary Barton is that of the honest, proud and intelligent workingman so embittered by circumstances and lack of sympathy that he finally murders a mill owner's son as an act of representative vengeance. In growing embittered, he becomes as a natural consequence, more isolated in his community; both humanity and faith lose their power to guide him. Mary Barton, his daughter, really loves Jem Wilson, who is arrested after having threatened the murdered man for trying to seduce Mary, and it is her efforts that produce the melodramatic last minute evidence that saves him. Against the novelistic background of this murder and the central love stories, Mrs. Gaskell outlines her main themes of life in Manchester during the early stages of the Industrial Revolution and of the conditions that initiated the Chartist Movement. Thus, the historical background of Mary Barton is as much, if not more important than its strictly novelistic aspects. Manchester becomes a symbol of the outrageous conditions endured by the laborers, instead of a real city in itself. It is always grimy, oppressive, and ugly, just like the lives of its inhabitants. The only detail the author gives us is with the individual homes, not with the city itself. It is almost as if she were afraid of impairing the city's inherent symbolism by describing any actual streets or shops. Even when wealth is shown, as with the Carsons, the setting is still ugly and drab; the only difference is that the drabness has been made comfor... ... led up to the Chartist Movement. Despite the author's concentration on the social aspects of the situation, she has nonetheless succeeded in providing us with the main points of the new economy and its laws. Mary Barton tells the story from the laborer's point of view, but we are not without knowledge of the mill owner's side of it either, especially through the philosophical wisdom of Job Legh. In her attempts to present the plight of the laborer in Manchester, Elizabeth Gaskell has not neglected to make us understand the importance and significance of the industrial movement, as well as the great possibilities it possessed. It is, perhaps, a dated novel. However, it is important in its delineation of the social, political, and economic forces that were at work in England from 1835 -- 1850, and it is an attempt to bring them all into harmonious focus.

Brutus in the play Julius Caesar by Shakespeare Essay

Marcus Brutus is a character in William Shakespeare’s Julius Caesar which is based on the true story of events in Rome more than 2,000 years ago. Caesar’s loyal friend, Portia’s loving husband, and a noble Roman. However, he leads other conspirators and murders Caesar. People often question, is Brutus a hero or a villain? Brutus is not a hero nor a villain because he is not totally bad or good. Brutus doesn’t kill Caesar for power, but the good of Rome. Brutus is not a villain because he trusts Antony and refuses to murder him. Brutus is a villain because he is overconfident and therefore their actions fail. There is no human that is totally bad or good in story nor real life. Brutus loves Caesar but kills him because he believes that Caesar is not a good leader and that Caesar’s ambitions are dangerous to the future of Rome. The decision to kill Caesar is not easy for Brutus and his wife sees that. Portia tells Brutus she believes he has â€Å"some sick offence within your mind† (II.i.267-270) and that is why he can not sleep. The fact that he can not sleep shows that he is thinking about the murder and not comfortable with it. Also, he will not share his thoughts with his wife, even though she believes that â€Å"which by the right and virtue of my place/ I ought to know of†(II.i.267-270). When Brutus says â€Å"Not that I loved Caesar less, but that I loved Rome more.† (III.ii.26) he means that he believes his actions are for the benefit of the Republic not to improve his position. During Brutus’s speech at Caesar’s funeral, he reveals his motive â€Å"I honour him; but, as he was ambitious, I slew him.† (III.ii.26) He tells the Romans they are better with Ceasar dead since if they would â€Å"rather Caesar were living and die all slaves, than that Caesar were dead, to live all freemen?† (III.ii.21-24). Brutus believes that Caesar would have turned the freemen of Rome into his slaves and therefore was not the best leader for Rome. Cassius must also convince Brutus that Caesar’s murder is good. Cassius tells Brutus a story about a day in the winter where they swam in a river and Caesar almost drowns. Cassius uses this story to show Brutus that Caesar is just a man, not worthy of his â€Å"name being sounded more than yours?† (I.ii.143) Cassius also tell Brutus that the fault â€Å"is not in our stars/ But in ourselves† (I.ii.140-141) which sounds like Brutus has a choice about the future of Rome. Brutus is not a villain because he trusts Antony and refuses to murder him which shows that Brutus isn’t interested in gaining power and he has a good heart. Brutus believes that â€Å"For Antony is but a  limb of Caesar. /Let’s be sacrificers, but not butchers†(II.i.165-166) and that without Caesar Anthony is not be a threat. He says, â€Å"And for Marc Antony, think not of him,/ For he can do no more than Caesar’s arm/ When Caesar’s head is off†(II.i.180-183). He does not want to murder innocent people, because he believes the â€Å"Our course will seem too bloody† (II.i.162). Brutus is a villain because he is overconfident and does not listen to the words of Cassius. His overconfidence is shown many times. Brutus shows his over confidence when talks about Cicero. On the day Ides of March, Brutus was discussing with other conspirator about if Cicero should go with them. Although other conspirator want Cicero to join them, Brutus don’t agree with that, he said, â€Å"O, name him not. Let us not break with him,/For he will never follow anything†(II.i.156-157). Later, when Cassius is talking about how he fears Antony, Brutus says â€Å"And for Mark Antony, think not of him,/For he can do no more than Caesar’s arm/When Caesar’s head is off.†(II.i.188-190). Also he believes that Anthony can speak at the funeral since whatever Antony speaks â€Å"I will myself into the pulpit first/ And and show the reason of our Caesar’s death./ What Antony shall speak, I will protest.† (III.i.237-239) and the people will believe him. In conclusion, Brutus is not a hero and not a villain. He kills his best friend, but it is for the good of Rome. Therefore he is not a villain. He trusts Antony, but that trust is the reason their plans to prevent Rome becoming a republic fails. Therefore he is not a hero. Although Antony calls Brutus â€Å"the noblest Roman of them all.†, he is overconfident. And this overconfidence leads to his suicide. Is difficult to say he is a hero or a villain. Because if he change his action, the history will change. Once the history change, our life today will change, too. One thing we learn is, no matter Brutus’s action is good or bad, he try his best and do what he believe is right to make himself and other people a better life.

Sexual Biography

To be honest, I do not remember any milestone or turning point of my sexual biography. My sexual awareness came smoothly and naturally as I grew up. The events I am going to tell will be pretty vague in terms of time order and my feelings. I have no idea when I began noticing that girls and boys have different parts but it was not earlier than my first grade. However, I did notice that there was something from the girls in class that made me blush and acting awkwardly when I had to talk to them.Also, the boys in my fourth grade talked about condom everyday, so I perhaps knew how condom was used, but it would not be a proper way even before I were aware of what a penis could do. I masturbated quite often until I were 14 and had a first relationship. The reason were self masturbated felt good andI thought no one would know about it. But my dad knew eventually. One day he talked to me about it, but in an awkward way. That time I was embarrassed, but I also wondered why he had to behave so unnaturally. He expected me to tell my little brother later on, but I never told him so I bet he did it himself.I read much about masturbation and knew people found it embarrassing themselves when doing it, but I have never thought masturbation was a guilty behavior or some kind of sins. I barely asked my parents about how I was born. Actually we did not talk much about everything. I remember I asked my mom just one time. She pointed at her navel and said I came from that little hole and I believed her. When I was around 12, I still wondered is if girls are interested in taking about boys? Of course I didn’t know what they would do together! I didn’t even wonder if girls masturbate.I thought they were some kind of godlike creature, some kind of angels that don’t do things boys do. But now I know female also want the things male want, although they want less than male do. Also, I liked a girl who was 2 years younger than me in middle school. I was bothered by the fact that I have had wanted a girlfriend in the same age. I thought I should not like that girl, that it was immoral and going against the natural order of the community. I fought against those thoughts and eventually gave up. After that, I didn’t think it immoral anymore†¦ I am recently in a relationship with a young lady who is 2 years younger than me.We have sex and were very clear about premarital sex. Unlike before I now have very clear position about controversial issues such as premarital sex, abortion, gay marriage and transgender. I am also aware of condom, menstruation, pregnancy, masturbation, oral sex and sex positions†¦ The fact were I and my partner agreed not to have sex until marriage, but we failed and committed to intercourse sex 3 times per week. It has been 2 years since we started having sex and it feel good and splendid. But more than that, we feel great and secure since we are together.

Free Essays on Acquaintance Rape

The last time I had to debate an issue, it was on the subject of â€Å"Acquaintance Rape.† My goal was to inform my audience that rape is most often committed, least reported, and least prosecuted serious crime in the United States. I also wanted to convey the fact that rape is an act of violence using sex as a weapon. It is also an attempt to control and dominate the other’s physical and emotional safety. Thus, it is not about simply letting ones sexual passions get out of control or is it about how a person looks. Date rape is defined as nonconsensual sex between people who have a social or dating relationship. This term was created to make people aware that rape is not only when a stranger attacks, but it can happen between two people who know each other. This type of attacker may be a friend, associate, classmate, neighbor or relative. In order to achieve the goal of informing my audience as to the serious of this topic, I researched the issue and presented som e alarming statistics. I feel that this argument was somewhat typical of my argument style, however I had to keep in mind the sensitivity of the subject matter. In light of this fact, my approach needed to be a little less adversarial. Typically, I would have been a little more competitive and confrontational. However, I decided to take the consensual approach in some areas such as trying to be both logical and emotional. I feel that in this particular instance that gender and life experience has influenced my argument style. As a survivor of sexual abuse, I understand the confusion one experiences about whether or not he or she has consented to a sexual act. I also understand that in some instances the perpetrator often feels that he is â€Å"entitled† to sex. Both attitudes are incorrect. Unless sex is fully consensual for both parties, it can be classified as rape. Nothing ever gives you the right to force sex. It does not make you cool, powerful, sm... Free Essays on Acquaintance Rape Free Essays on Acquaintance Rape The last time I had to debate an issue, it was on the subject of â€Å"Acquaintance Rape.† My goal was to inform my audience that rape is most often committed, least reported, and least prosecuted serious crime in the United States. I also wanted to convey the fact that rape is an act of violence using sex as a weapon. It is also an attempt to control and dominate the other’s physical and emotional safety. Thus, it is not about simply letting ones sexual passions get out of control or is it about how a person looks. Date rape is defined as nonconsensual sex between people who have a social or dating relationship. This term was created to make people aware that rape is not only when a stranger attacks, but it can happen between two people who know each other. This type of attacker may be a friend, associate, classmate, neighbor or relative. In order to achieve the goal of informing my audience as to the serious of this topic, I researched the issue and presented som e alarming statistics. I feel that this argument was somewhat typical of my argument style, however I had to keep in mind the sensitivity of the subject matter. In light of this fact, my approach needed to be a little less adversarial. Typically, I would have been a little more competitive and confrontational. However, I decided to take the consensual approach in some areas such as trying to be both logical and emotional. I feel that in this particular instance that gender and life experience has influenced my argument style. As a survivor of sexual abuse, I understand the confusion one experiences about whether or not he or she has consented to a sexual act. I also understand that in some instances the perpetrator often feels that he is â€Å"entitled† to sex. Both attitudes are incorrect. Unless sex is fully consensual for both parties, it can be classified as rape. Nothing ever gives you the right to force sex. It does not make you cool, powerful, sm...

5 Essential Aspects of a History Personal Statement What Do Admission Officers Expect

5 Essential Aspects of a History Personal Statement What Do Admission Officers Expect 5 Essential Aspects of a History Personal Statement: What Do Admission Officers Expect? What do you think a journalist, Louis Theroux, a TV presenter, Jonathan Ross, and the Prince Charles have in common? Just looking at the article’s title, you’ll ask all of them, like me, need to write a personal statement on History? To some extent, you’re right. But it is unknown whether they had to write personal statements, especially Prince Charles. In fact, these famous people have a History degree as it is mentioned in the list of Top 10 Celebrities with History Degrees. So, how to become an outstanding historian? For a start, write a successful admission essay to start studying at the top universities in the world that are presented by the World University Rankings. According to the Telegraph, History is the 10th popular subject. This fact creates fierce competition between students. As such, when you apply to university, devote all the efforts to your personal statement, besides GPA that is not less important as well. Keep in mind that you only have one chance to impress the admission committee. As a rule, a mediocre piece of writing ruins the entire application. 1.   Reasons for Studying History Much like any other subject, your History statement has to clearly highlight your reasons why you choose History. It is advised to list current sources of inspiration and to avoid telling trivial past tales that don’t accurately represent your interest in the subject. 2.   Engagement with History In your personal statement show how you love the subject. For example, you can include one or two historical topics that you find interesting. If you conducted your own research on these topics, you could be of great value. Besides, think of history books you most enjoy reading or what historical sites you visit often. 3.   Crucial Experience that Led to Your Choice This goes beyond stating that you passed History at school. What is your personal experience that connected you with History? Whether it is a life-changing visit to a museum or extensive reading, you need to not only describe your experience in as much detail as possible but you also need to explain how it influenced. 4.   Individuality A personal statement is supposed to reveal an author who wrote it. Think of the qualities that would make you different from other applicants. You should convince an admission officer that you are the most appropriate student. Dr Alice Taylor, an admissions tutor, explains what qualities are expected from a potential History student fluency in writing, an interest in reading and curiosity. You can recollect your childhood moments when you asked questions about how and why things happened. If you were such a child and continue to explore this world as before, tell it in your personal statement. 5.   Originality It means you shouldn’t use the standard phrase library in your personal statement, a kind of â€Å"I have passion for history†. Imagine how many hundreds of essays are read by admission officers where a student asserts he or she has a passion for history. Instead, describe what you’re going to do with a History degree in the future in such a way as to show your passion for what you will do. At American Historical Association, you can observe what careers you can pursue. Overall, a History personal statement serves as more than a description of your interest in the subject but as a gateway into your promising future. After you gained an insight into the keys of writing an admission essay, your chances to be enrolled to a university have increased. Moreover, our experienced specialists, who have professional skills in writing History personal statements, can maximize your chances of success by providing you with the best personal statement samples.

Exercise in Identifying Sentences by Structure

Exercise in Identifying Sentences by Structure In terms of structure, sentences can be classified in four ways: Simple: one independent clauseCompound: at least two independent clausesComplex: an independent clause and at least one dependent clauseCompound-complex: two or more independent clauses and at least one dependent clause This exercise will give you practice in identifying these four sentence structures. Instructions The sentences in this exercise have been adapted from poems in two books by Shel Silverstein: Where the Sidewalk Ends and Falling Up. Identify each of the following sentences as simple, compound, complex, or compound-complex. When youre done, compare your responses to the correct answers listed below. The name of the poem from which the example is taken is listed in parentheses after each sentence. I made an airplane out of stone. (Stone Airplane)I put a piece of cantaloupe underneath the microscope. (Nope)Oaties stay oaty, and Wheat Chex stay floaty, and nothing can take the puff out of Puffed Rice. (Cereal)While fishing in the blue lagoon, I caught a lovely silverfish. (The Silver Fish)They say if you step on a crack, you will break your mothers back. (Sidewalking)They just had a contest for scariest mask, and I was the wild and daring one who won the contest for scariest mask- and (sob) Im not even wearing one. (Best Mask?)My voice was raspy, rough, and cracked. (Little Hoarse)I opened my eyes and looked up at the rain, and it dripped in my head and flowed into my brain. (Rain)They say that once in Zanzibar a boy stuck out his tongue so far that it reached the heavens and touched a star, which burned him rather badly. (The Tongue Sticker-Outer)Im going to Camp Wonderful beside Lake Paradise across from Blissful Mountain in the Valley of the Nice. (Camp Wonderful) I joke with the bats and have intimate chats with the cooties who crawl through my hair (The Dirtiest Man in the World)The animals snarled and screeched and growled and whinnied and whimpered and hooted and howled and gobbled up the whole ice cream stand. (Ice Cream Stop)The antlers of a standing moose, as everybody knows, are just the perfect place to hang your wet and drippy clothes. (A Use for a Moose)Well walk with a walk that is measured and slow, and well go where the chalk-white arrows go. (Where the Sidewalk Ends)If I had a brontosaurus, I would name him Horace or Morris. (If I Had a Brontosaurus)I am writing these poems from inside a lion, and its rather dark in here. (Its Dark in Here)A piece of sky broke off and fell through the crack in the ceiling right into my soup. (Sky Seasoning)The grungy, grumpy, grouchy Giant grew tired of his frowny pout and hired me and Lee to lift the corners of his crumblin mouth. (The Smile Makers)If you were only one inch tall, youd ride a wo rm to school. (One Inch Tall) The traffic light simply would not turn green, so the people stopped to wait as the traffic rolled and the wind blew cold, and the hour grew dark and late. (Traffic Light) Answers simplesimplecompoundcomplexcomplexcompound-complexsimplecompoundcomplexsimplecomplexsimplecomplexcompound-complexcomplexcompoundsimplesimplecomplexcompound-complex

Political Significance of the News Media Essay Example | Topics and Well Written Essays - 1000 words

Political Significance of the News Media - Essay Example The central point in our paper will try to close upon the actual significance of news media in registering and reflecting the socio-political transitions against a global mirror. By comparing and contrasting the viewpoints of the libertarian socialist Noam Chomsky, who concentrates on the aspect of totalitarianism practised by the radio stations, television, newspapers and cables in the name of global voice and that of the Glasgow Media Group, which adapts a somewhat open approach to critically define the nature of media coverage by the developed part of the world. There is an astonishing disparity between the news and the story featured by most of the popular media groups for public presentation, thereby manipulating the political discourse in an unprecedented manner. Keeping this in mind, we will take the discussion ahead with the similar and contrasting views on News Media of Noam Chomsky and the Glasgow Media Group. Noam Chomsky has been one of the leading authorities on linguistics, political thought and philosophy of the 20th century. Always known for his unique thoughts, Chomsky has written a great deal about the role of mass media in a democratic state. Asserting that the world of the News Media was dominated by the rich and the wealthy, Chomsky highlighted the narrowness of perspective of this medium (Stark, 1998). In discussing about the media, Chomsky further pointed out that newspapers which reached the masses at large, have witnessed a dwindling of their significance with the sudden surge of the television. With televised news and advertisements being controlled by the wealthy corporate, newspapers have become costlier to the regular reader. Chomsky raised his voice against this very 'corporatisation' of the media. Instead of serving as a strong vehicle of providing real news, the media has almost become a money making machine. Depriving the common man of stirring social and political problems and belittling other important issues, (Scannell, et al, 279), the media has simply become a marketing tool, catering to the needs of the so-called buyers and sellers. Press conferences have attained an unprecedented significance, supplying news continuously, in turn publicizing the role of the government and other business groups. Talking about world politics, Chomsky mentioned that the media championed the U.S government policies, underlining the benevolence of the country. Moving away from these sycophantic assumptions, Chomsky described the role of the News media in analyzing US foreign policy. The news media was strongly influenced by government policy making (Institute of Communication Studies, 2001). In Chomsky's words, the U.S. foreign policy was marked by unique patterns. Adding on to the four freedoms, which Roosevelt propagated during the World War II, of speech, worship, want and freedom from fear, Chomsky spoke of a fifth freedom in U.S. foreign policy. He called this freedom, the right to rob and exploit. Chomsky and co-author Hermann affirmed that the U.S. encroached upon the human rights of a few dependant economies,

Show how language use reflects social identity and discuss any Essay

Show how language use reflects social identity and discuss any implications you can draw for second language teaching - Essay Example As the world becomes more global through communication and immigration, teaching a second language begins to have a greater impact on our society. Language not only expresses thoughts and ideas, it creates a representation of the speaker to their audience. As an example, respect is an aspect of that can be gained through speech and illustrates the broader relationship between power and language. Power is the degree to which one agent is able to control the behavior of the other. Physical strength, age, wealth, sex, or profession, are all unspoken ways to convey power. However, the introduction of a second language creates another center of power. That center derives its power from sociolinguistic solidarity. Using non-solidary forms express distance and formality, while solidary forms express intimacy and familiarity. Solidarity can be achieved in cooperation where communicators share some common attribute, such as attending at the same school or working in the same profession. However, to be a successful communicator in a linguistically diverse environment, it is necessary to know the languages, their nuances, and develop an appreciation for the power derived from language solidarity. A member in a community may have several groups with which he wishes to identify and associate with. The identity that the person creates for each group will be associated with their verbal communications, and there are certain linguistic forms that will construct each identity. People create their linguistic systems to resemble those of the in-group with which they wish to identify. A person participates in many different speech communities that vary according to time, place, audience, and participants. In a speech community, each individual has a range of social identities that creates different roles for all of the different subgroups within the community. The range of linguistic varieties expressed by these relationships is called the communicative repertoire. This repertoire, whether oral or written, can include different languages, dialects, or registers. Language serves as a symbol of association on several levels. On the national level, language attachment can serve an impor tant political function. On a local level, language is a symbol of attachment to a community. Within a social setting, language can be an in-group virtue. Foreign languages are a part of our communicative repertoire. When a person learns a second language, they become a member of a new cultural group within a social structure. They not only learn the appropriate linguistic forms, but it also extends their social identity to include other speakers of the new language. For the community as a whole, socialization through language learning creates conformity to social norms and relates the culture of the community. Teaching a second language encompasses more than just conveying the mechanics and the linguistics. It is an opportunity to construct an identity as a social being. In teaching a second language, it becomes vital to present the context, slang, and cultural attitudes that may be a part of the language. A second language is more than just a means of communication. It identifies the learner as a member of a unique cultural group, establishes their

MGMT499 U4 DB Research Paper Example | Topics and Well Written Essays - 250 words

MGMT499 U4 DB - Research Paper Example Proper management is also essential in enhancing business success (Wright, 2014). Apple Inc. has embraced proper management through teamwork in order to increase their sale capacity. Through their dedicated teamwork, Apple Inc. has become a leading company in the world. Increase in the cost of acquiring new and innovative technology is a major event that could cause a negative impact to the company. Increase in the production cost leads to a decrease in the profit margin. Low-profit margin is a major factor that affects business success (Long, 2014). If there is a negative effect due to the high cost of purchasing innovative technology, the company can respond through increasing the price of their products. Change in leadership is another event that could happen leading to a negative impact to the company. Vertical form of leadership prevents teamwork in the company. In this case, subordinate employees are denied chances to engage in decision-making processes of the company. This approach lowers the capacity of the company to become successful. If there is a negative impact due to lack of teamwork, the company can allow workers to engage in decision-making in order to enhance business success. Teamwork allows the company to change it strategies in order to acquire higher market share. Staff members in the company participate in the production of high-quality product and offering standard services, which boost their success (Long, 2014). Wright, F. (2014). Factors Impacting on Business Success. Retrieved September 17, 2014, from Entrepreneur:

Can babies with exclusive breastfeeding for first few months of their Essay

Can babies with exclusive breastfeeding for first few months of their life verses formula fed babies have reduced rate of overeating and obesity later in their life - Essay Example (2007) investigated 35,526 mothers who were mailed questionnaires between 1989 and 2001 who would give the shape of bodies of the study infants at 5 and 10 and their weights at 18 in relation to their heights. According to these researchers, a body mass index, BMI of 25kg/m2 or greater is prove of overweight while that of 30kg/m2 is prove of obesity. Those breastfed for at least six months had 0.94 probability of obesity. Such infants would have leaner bodies at 5 as opposed to those breastfed for less than a week. This association was inconsistent in adolescence and adulthood. Therefore, this study found that breastfed women were leaner than formula fed women in their early years but the results were inconsistent in adulthood. Childhood obesity increases the risk of obesity in adulthood hence the direct correlation with breastfeeding. Breastfeeding for the recommended period should hence be observed. The findings of this study resemble previous studies by other researchers on the direct relationship between breastfeeding and obesity in later lives of infants. The shortcoming of the study was in neglecting other factors such as genetic, multi-factorial or behavioural factors or a result of sedentary lifestyle. It only acknowledged the influence of secular trends on infant feeding. The study was carried on women only hence its failure to prove the consistency of the results on men. Therefore, breastfeeding helps avert obesity in later life of an infant as compared to use of formula-feeding. However, beyond adolescence, there is no significant difference that could be pointed in weight between those who breastfed and formula-fed. Hence, the recommendation for one-year breastfeeding for infants during their early years should be upheld. Michels, K. B., Willet, W. C., Graubard, B. I., Vaidya, R. L., Cantwell, M. M., Sansbury, L. B., & Forman, M. R. (2007). A Longitudinal Study of Infant Feeding and Obesity Throughout Life Course. International Journal of Obesity.

Areas of Legal Liability for Advanced Practice Nurses Essay

Areas of Legal Liability for Advanced Practice Nurses - Essay Example The failures to follow standards of care may include failure to institute a protocol or failure to use proper procedure for a particular skill. Under such circumstances, nurses are liable for damages caused as a result of their failure to implement proper actions. Hence, management should be ready to take necessary actions against nurses who violated proper standards of care. Such a response may assist the management to limit the liability for managers and the facility. Failure to use equipment responsibly falls under the category of direct breach of care, standards and it can be more easily proved. If a nurse deploys a clinical equipment for any use other than it was actually intended, he/she is liable to face legal consequences. In addition, it is observed that nurses often use equipments that they have not been adequately trained to use. If the misuse of the equipment causes any harm to patients, the nurse is in legal jeopardy. Hence, the management must ensure that they have employed adequate number of skilled and experienced nursing staff to prevent nurses from risking the life of patients. An effective nurse-patient ratio would reduce equipment errors significantly. In most of the nurse malpractice suits, an element of poor communication between nurse and patient, nurse and physician, or nurse and other healthcare providers is identified. The communication failure cases may include nurses’ failure to communicate all relevant patient data to the physician or discharge information to the patient. In order to avoid such troubles, the management may insist nurses to record all matters concerning patient care appropriately. In addition, it is advisable for the management to establish an effective reporting system in the care facility so that the flow of communication between nurses and other parties would become effective. In the eyes of law, if a nurse fails to document something appropriately, the court will consider as it

Modern definition of success in America Essay Example | Topics and Well Written Essays - 750 words

Modern definition of success in America - Essay Example Black Americans have been able to establish different expectations and attitudes compared to their white counterparts. This has accrued from the historical evolution of the American society (Lipsitz 371). This essay will focus mainly on the African-Americans because they have been known to face the most humiliation and discrimination as compared to other races namely Hindu and Hispanic. The most common form of prejudice was slavery which entailed slaves being owned as properties with no legal rights whatsoever. They could be bought, sold to clear debts and even leased to interested parties. Statistics in the 19th Century showed that the African- Americans comprised of the largest number of slaves who were immigrants of African descent that had crossed the Atlantic sea. Slavery was used as a means of getting slave laborers to produce certain goods for the world market namely sugar and tobacco by working in large plantations (Moon 234). The living conditions of slaves were intolerable at best therefore leading to a number of deaths of African-Americans. The causes of death were mainly poverty and sickness and in some cases, thorough beatings by their masters (Moon 234). Despite this, many Africans still came to the western hemisphere with hopes of a promising future only to be disappointed in the long-run. Slavery died with the Civil War but there was still existence of slaves in various States up to 1840. This the period whereby the one-drop rule came into being which mentioned that any individual who had any level of African ancestry was a negro namely black. Children who had mixed parentage were automatically considered to be black because they had â€Å"one drop of negro blood†. The man behind this rule was known as Thomas Jefferson although historical records have found that he bore children of mixed race with his slave known as Sally Hemings. This

Areas of Legal Liability for Advanced Practice Nurses Essay

Areas of Legal Liability for Advanced Practice Nurses - Essay Example The failures to follow standards of care may include failure to institute a protocol or failure to use proper procedure for a particular skill. Under such circumstances, nurses are liable for damages caused as a result of their failure to implement proper actions. Hence, management should be ready to take necessary actions against nurses who violated proper standards of care. Such a response may assist the management to limit the liability for managers and the facility. Failure to use equipment responsibly falls under the category of direct breach of care, standards and it can be more easily proved. If a nurse deploys a clinical equipment for any use other than it was actually intended, he/she is liable to face legal consequences. In addition, it is observed that nurses often use equipments that they have not been adequately trained to use. If the misuse of the equipment causes any harm to patients, the nurse is in legal jeopardy. Hence, the management must ensure that they have employed adequate number of skilled and experienced nursing staff to prevent nurses from risking the life of patients. An effective nurse-patient ratio would reduce equipment errors significantly. In most of the nurse malpractice suits, an element of poor communication between nurse and patient, nurse and physician, or nurse and other healthcare providers is identified. The communication failure cases may include nurses’ failure to communicate all relevant patient data to the physician or discharge information to the patient. In order to avoid such troubles, the management may insist nurses to record all matters concerning patient care appropriately. In addition, it is advisable for the management to establish an effective reporting system in the care facility so that the flow of communication between nurses and other parties would become effective. In the eyes of law, if a nurse fails to document something appropriately, the court will consider as it

The major problem in inventory system Essay Example for Free

The major problem in inventory system Essay One issue is infrequent large orders vs. frequent small orders. Large orders will increase the amount of inventory on hand, which is costly, but may benefit from volume discounts. Frequent orders are costly to process, and the resulting small inventory levels may increase the probability of stock-outs, leading to loss of customers. In principle all these factors can be calculated mathematically and the optimum found. A second issue is related to changes in demand (predictable or random) for the product. For example having the needed merchandise on hand in order to make sales during the appropriate buying season(s). A classic example is a toy store pre-Christmas. If one does not have the items on the shelves, one will not make the sales. And the wholesale market is not perfect. There can be considerable delays, particularly with the most popular toys. So, the entrepreneur or business manager will buy on spec. Another example is a furniture store. If there is a six week, or more, delay for customers to get merchandise, some sales will be lost. And yet another example is a restaurant, where a considerable percentage of the sales are the value-added aspects of food preparation and presentation, and so it is rational to buy and store somewhat more to reduce the chances of running out of key ingredients. With all these examples, the situation often comes down to these two key questions: How confident are you that the merchandise will sell, and how much upside is there if it does? And a third issue comes from the view that inventory also serves the function of decoupling two separate operations. For example work in process inventory often accumulates between two departments because the consuming and the producing department do not coordinate their work. With improved coordination this buffer inventory could be eliminated. This leads to the whole philosophy of Just In Time, which argues that the costs of carrying inventory have typically been underestimated, both the direct, obvious costs of storage space and insurance, but also the harder-to-measure costs of increased variables and complexity, and thus decreased flexibility, for the business enterprise.

Strengths And Weaknesses Of Etisalat

Strengths And Weaknesses Of Etisalat Emirates Telecommunication Corporation Etisalat was founded in 1976 as a joint-stock company between International Aeradio Limited, a British Company, and local partners. In 1983 the ownership structure changed United Arab Emirates government held a 60% share in the company and the remaining 40% were publicly traded. In 1991 the UAE central government issued Federal Law No. 1, which gave the corporation the right to provide the telecommunications wired and wireless services in the country and between UAE and other countries. It also gave the firm the right to issue licenses for owning, importing, manufacturing, using or operating telecommunication equipment. This practically gave Etisalat both regulatory and control powers, which completed the monopoly of the telecom giant in the UAE. In order to safeguard the countrys economic development, the law made provisions for the development of the telecommunication sector in the country. The increase of exchange lines from 36,000 in 1976 to more than 737,000 in 1998 was one of the important indicators of Etisalat networks growth and development. An important milestone was Etisalats commencement of international operations in January 2001, when under the brand name of Ufone it started operating out of Islamabad. Today Etisalat stands 140th among the Financial Times Top 500 Corporations in the world in terms of market capitalization, and is ranked by The Middle East magazine as the 6th largest company in the Middle East in terms of capitalization and revenues. The Corporation is the largest contributor outside the oil sector to development programmes of the UAE Federal Etisalat has also won accolades from across the region for its nationalization programme Etisalat Building in Abu Dhabi, UAE In addition to its telecommunication services provider and carrier units, Etisalat incorporates a number of additional non-telecom business units under the umbrella of Etisalat Services Holding LLC. These units support the companys operations and even provide services to other operators and organizations, namely: training and consultancy services(Etisalat Academy, SIM/smart card manufacturing and payment solutions (Ebtikar), data clearing house services (EDCH), peering/voice and data transit (Emirates Internet Exchange EMIX), call center Etisalat is a major investor in Thuraya (34.5%), a satellite geo-mobile communication systems provider. In 2006 Etisalat started a major restructuring program that resulted in the de-merger of many of its non-core business units operating under the telecoms centralized and direct management; core services were consolidated and streamlined, reflecting the companys shift from a technology-driven telecom to a customer-focused services provider. As part of the program, Etisalat has launched a re-branding campaign, releasing a new corporate logo and identity in May 2006. The restructuring culminated in the incorporation of Etisalat Services Holding LLC, which as of 2008 oversees the operation of Etisalats non-telecom business units with huge success stories . Etisalat International Investments Etisalat International Investments is the business unit of Etisalat that operates outside the UAE and manages the corporations stakes in telecommunications carriers in Afghanistan, Benin, Burkina Faso, the Central African Republic, Gabon, India, Indonesia, Iran, the Ivory Coast, Egypt, Niger, Nigeria, Saudi Arabia, Sudan, Tanzania, Togo, Sri Lanka and Pakistan. The International Investments unit also manages Etisalats minor stakes in other telecommunications services providers, such as Sudatel (a mobile, fixed and Internet services provider in Sudan), and Qtel (Qatar-based telecommunications services provider). Mobily Saudi Arabia One of Etisalats first international investments was the bid to become the second mobile services operator in Saudi Arabia. Etihad Etisalat, a consortium led by Etisalat, won the 2G GSM license by offering USD $3.25 billion. Currently operating under the brand name Mobily, Etihad Etisalat offers Saudi Arabia subscribers conventional and 3.5G mobile telephony services, and has floated shares on the Saudi stock market. PTCL Pakistan Among the acquisitions of Etisalat in 2005 was a 26% management stake in Pakistan Telecommunications (PTCL) that was put on sale by the Government of Pakistan as part of a large privatization initiative. In order to outbid competitors (which included Singapore Telecommunications and China Mobile), Etisalat offered USD $2.56 billion for the stake. According to some analysts, the telecom has overpaid, as the bid went far beyond the estimated USD $2 billion value of the package. Etisalat Egypt In July 2006, a consortium led by Etisalat was granted the rights to develop Egypts third mobile network, with a winning bid of 16.7 billion Egyptian pounds (EUR à ¢Ã¢â‚¬Å¡Ã‚ ¬2.29 billion euro). The venture, Etisalat Egypt, competes with existing service providers Vodafone and Mobinil. On September 12, 2006, it was announced that the network would be built by Ericsson of Sweden, and Huawei of China, at a cost of approximately USD $1.2 billion. In 2007, at the Comms MEA Awards ceremony Etisalat was presented with the Best New Entrant award for its Egyptian operations. Award winners were selected by a panel of experts from KPMG, the Arab Advisors Group and Oliver Wyman, Dubai. Canar Sudan Etisalat is one of the founding partner companies of Canar Telecom, a fixed-line telecom services operator. In September 2007 Etisalat has raised its stake in Canar from 37% to 82% at an estimated cost of AED 584.17 million (USD $159 million). Canar was launched on November 27, 2005. The operator is reported to use NGN and Wireless Local Loop (WLL) technologies for its voice, data, internet and multimedia services. Canar is one of the first operators in Africa to use an NGN network core. EMTS Nigeria Etisalat signed an agreement to acquire 40% of and manage Emerging Markets Telecommunications Services, Nigerias fifth GSM operator. It is now operating with about 5 million Subscribers, and recently signed an agreement with Main One cable company to launch one of the first major broadband service in Nigeria. Zantel Tanzania In January 1999, Etisalat acquired a stake in Zanzibar Telecom (a Tanzania-based mobile operator) for USD $2.4 million (AED 8.8 million) and has subsequently increased the stake by 17% in July 2007. Since then, Zantel has introduced telcom services that are typical for the African region, such as mobile banking services for customers without access to banking facilities (Zpesa Mobile Banking). Atlantique Telecom/Moov West Africa In Africa, Etisalat acquired 50% of Atlantique Telecoms shares in April 2005. Based in the Ivory Coast, AT owns mobile operators in Benin, Burkina Faso, Togo, Niger, Central African Republic, Gabon and Ivory Coast. In 2007, Etisalat increased its shares in AT to 70% and again in May 2008, to 82%. AT group subscribers totaled 2.9 million at the end of 2007, which is a 107% increase from the previous year. Ivory Coast: Moov, is currently Ivory Coasts third-largest cell-phone operator with a 1.5 million customer base. In 2008 Moov Ivory Coast introduced the first nationwide cell-phone coverage, based on Thuraya satellite access technology. It is the first time that such a service has been offered in sub-Saharan Africa, outside South Africa. It was expected that the expanded coverage introduced by the satellite service would help boost Moovs customer base and even overtake France Telecoms unit Orange as the top telecom services provider in the country. Benin: Etisalat operates in Benin under the Moov brand. On 24 October 2007 the government of Benin has reassigned Telecels operating license to Etisalat. In February 2008, His Excellency Dr. Boni Yayi, President of Benin, honoured Etisalat chairman, Mohammad Hassan Omran during a ceremony to celebrate Etisalats efforts in developing and promoting the telecommunications sector in Benin. XL Axiata Indonesia Indonesia-based mobile services operator PT XL Axiata (formerly PT Excelcomindo Pratama) is Etisalats first acquisition in the Far East. In December 2007 Etisalat took a 15.97% stake after paying USD $438 million (AED 1.6 billion). At the time of the acquisition XL had 15 million mobile subscribers. Etisalat Afghanistan Etisalat Afghanistan is a newly established GSM operator, 100% owned by Etisalat. It was established in May 2006 after the UAE telecom won the license to operate the fourth mobile services provider in the Islamic Republic of Afghanistan. Etisalats bid for the license was USD $1.2 billion (AED 4.4 billion) and services were launched in August 2007. Etisalat Afghanistan operates out of Kabul and as of March 3, 2010, the company has achieved 24 per cent market share in 27 provinces of Afghanistan. Etisalat Sri Lanka Etisalat acquired the Sri Lankan Operation of Millicom International Cellular (MIC), Tigo (Sri Lanka) on 16 October 2009. The acquisition was completed with a total enterprise value of 207 Million US$, out of which 155 Million US$ was in cash. Tigo (Sri Lanka) under the then brand name CELLTEL started operations in June 1989 on a Motorola TACS system and was the first cellular operator in Sri Lanka as well as South Asia. In January 2007, Millicom replaced the local CELLTEL brand with Tigo, their international brand. In February 2010, Tigo was rebranded as Etisalat. It competes with international operators like Dialog Telekom (Telekom Malaysia), Mobitel (Sri Lanka Telecom), Hutch (Hutchison) and Airtel (Bharti Airtel), using technologies GSM/EDGE and hopes to launch UMTS/HSDPA services over 900/1800 and 2100 MHz in 2011. Etisalat India In 2009 Etisalat has announced that its Indian unit, erstwhile Swan Telecom (owned by Dynamix Balwas Realty and Reliance Communications), headquartered in Mumbai, is renamed to Etisalat DB Telecom India Pvt. Ltd Telecom Renamed Etisalat Telecom India Pvt. Ltd. The business unit has been awarded Unified Services Access License in 15 circles Andhra Pradesh, Delhi, Gujarat, Haryana, Karnataka, Kerala, Maharashtra, Mumbai, Punjab, Rajasthan, Tamil Nadu (including Chennai), Uttar Pradesh (East), Uttar Pradesh (West), Madhya Pradesh and Bihar. In April 2010 Etisalat began signal testing in Chennai [IND 922], Delhi NCR [IND 913], Maharashtra Goa [IND 919], Mumbai [IND 916] and Gujarat[IND 914]. In May 2010, Etisalat was in talks to buy 25% stake in Reliance Communications, but the deal was not finalised. In 2010, following the $39 billion 2G spectrum scam, Etisalat DB, the Indian subsidiary of the company, was stopped from buying a stake in a Chennai-based company due to objections raised by the Indias home ministry(MHA). Etisalat DB was not allowed to buy back the 5.27 per cent stake held by Chennai-based Genex Exim Ventures since the home ministry raised objections based largely on security concerns. The MHA had pointed out four issues that needed to be resolved before allowing the company to come into Etisalat DB, a company that got scarce 2G spectrum at allegedly throwaway prices, First, vice-chairman Shahid Balwa should not be involved in the operations of the company in any capacity, because of his connections with underworld don Dawood Ibrahim, second, the MHA raised objections about the commercial relationship between the Dubai-based Etisalat Group and Chinas Huawei. The MHA suspects, Huawei has links with Chinas Peoples Liberation Army the countrys military organization of all land, sea, strategic missile and air forces and has the capacity to manipulate equipment supply, third, it raised objections about Etisalats presence in Pakistan and its connection with Pakistans intelligence agency ISI. Etisalat owns a 26% stake in Pakistan Telecommunications and has a subscriber base of 3 million in Afghanistan and fourth, the MHA has also expressed concerns about the telecom surveillance software Etisalat had used in a Blackberry service it had introduced in the UAE and recommended that the company should not be allowed to offer Blackberry services in India. b) Social; technological: Etisalat Etisalat UAE is headquartered in Abu Dhabi and includes three regional offices Abu Dhabi, Dubai, and Northern Emirates. Etisalat Company is owned by the UAE government and it is stipulated law that state, with seven out of 11 of the Board of Directors being government representatives, including the Chairman. Abu Dhabi Region Key positions: Etisalat Chairman: Mohamed Hassan Omran Etisalat A/CEO: Nasser Bin Abood Senior Vice President Marketing: Khalifa Al Forah Al Shamsi Group Senior Vice President corporate Communications: Ahmed Bin Ali Corporate Governance The General Assembly The General Assembly is composed of all shareholders of the Corporation. The General Assembly is entrusted with approving the Boards Annual Report on the Corporations activities and financial position during the preceding financial year. The Assembly is also entrusted with approving the report of the external auditors, discussing and approving the balance sheet and the profit and loss account for the previous financial year, appointing external auditors and approving the Boards recommendations regarding the allocation of profit. The General Assembly exercises all powers of the Corporation within the limits of the law and the Articles of Association. The Board of Directors The Emirates Telecommunications Corporation (Etisalat) is managed by a Board of Directors presided over by the Chairman and consists of eleven members, including the Chairman, seven of whom are appointed by Presidential Decree to represent the Federal Government of the United Arab Emirates, and the remaining Four elected by the 40% non-government shareholders of the Corporation. The term of the Board of Directors is three years, as applicable to each group of members according to the date of their appointment or election. The Board of Directors carries out the Corporations business and for that purpose, exercises all powers of the Corporation, except those reserved by Law or the Articles of Association for the General Assembly of the Corporation. The Executive Committee The Executive Committee is appointed by the Board of Directors in accordance with Section 20 of the Articles of Association. It is empowered to take decisions on behalf of the Board and/ or to make certain recommendations to it concerning particular matters. The Executive Committees functions and powers include organizational matters of the Corporation (such as overseeing statutory, organizational and employment matters and Corporate performance), planning and development (overseeing development plans and projects, and approval of the budget prior to submission to the Board), operations (reviews efficiency of service and lays down policies concerning investments of surplus funds), projects (sets the terms for the project agreements, approves relevant tenders over AED 50 million, and approves project overruns and variations over AED 10 million), procurement (approves purchases over AED 50 million), and investments (including international Investments and expansion projects). The Audit Committee Communicate Entertain Inform c) Internet services The number of Etisalats Internet subscribers reportedly stands at 1.02 million.[42] Some of the Internet services for home users that Etisalat offers include: 3G Mobile Internet access Broadband Internet services (Al Shamil[43] and eLife[44]) Prepaid and post-paid dialup Internet access Etisalat also operates iZone, a system of Wi-FI hotspots in central locations, such as shopping malls, restaurants, and sheesha cafes. iZone can be accessed by either purchasing prepaid cards (AED 15/hour, USD $4.5/hour), or if using an existing account with the operator (AED 3/hour for dial-up account holders, or AED 10/hour for broadband users). Dial-up and ISDN Internet access services are billed by the hour, whereas the domestic and residential cable and DSL connections have a fixed monthly rate depending on speed. Other Internet links, aimed at business users, have traffic utilization plans and relatively high rates when exceeding the allocated bandwidth quota. This has caused bad publicity for Etisalat and is a major source of criticism. Internet censorship Page Blocked Notice Etisalat operates an Internet content filtering system that blocks access to web resources. The web resources are claimed to be controversial or offensive (i.e. sexually explicit content, certain political and religious websites, anonymizers and proxies) or harmful (i.e. numeric IP addresses, known phishing or malicious websites, botnet command servers). The use of content filtering is mandated by the Telecommunications Regulatory Authority (TRA) of the United Arab Emirates. The type of content that is restricted by Etisalat includes: Pornography, nudity and sexually explicit content. The entire Israel country code top-level domain (.il) Certain media-sharing websites Anti-Islamic websites. Websites criticizing the United Arab Emirates (such as UAEprison and Arab Times) Anonymous proxy sites (such as vtunnel, pzeg, etc.), Gay and Lesbian Rights websites (such as Gaydar, Mogenic etc.) Numerical IP address links (for example, http://10.11.1.1/),Voice over IP services providers websites (such as Skype, Vonage) There are claims that Etisalat breaks the rules of net neutrality by throttling peer-to-peer, gaming and other types of network traffic in order to reduce the load on its oversubscribed international links. The effect of this interference is most noticeable during weekends or periods of high network use. The overall efficiency of the country-wide content filtering is unclear, as many of the technologically savvy users have discovered tools and methods to bypass the content filter, such as using Tor. BlackBerry In July 2009, Etisalat pushed an update to BlackBerry devices operating on the telecoms national network, citing performance improvements. However, it was later discovered that the update contained eavesdropping software, developed by the US-based software development company SS8, which specializes in electronic surveillance. It is reported that the software enabled the company to monitor and forward communications on BlackBerry devices to their servers.[48][49] Research in Motion, BlackBerrys developer, acknowledged[50] that the patch was a form of spyware, and issued a removal patch on July 20. On December 27, 2009, both Etisalat and Du (telco) have been mandated by the UAE telecom regulator to start filtering BlackBerry users web access and block illegal content. Due to concerns with the security and the provisioning of legal interception for Blackberry non-voice services, on 1 Aug 2010, the Telecommunication Regularity Authority of the UAE instructed Etisalat that all Blackberry e-mail, internet and messenger functions must be suspended on 1 Oct 2010 d) The Operating Structure of the Corporation In 2009 Etisalat implemented a group structure to manage its international expansion strategy, protect value from the Corporations United Arab Emirates operations, secure value creation from its seventeen international operations, and to gain the trust of its stakeholders by putting in place a solid structure and governance and adherence to best practices. At the level of the United Arab Emirates, the Group organization structure features two autonomous Operating Units: Etisalat UAE Unit (which is entrusted with provisioning Licensed Telecom Services in the United Arab Emirates);and the Etisalat Services Unit (a wholly owned holding company entrusted with providing certain non-core, non-telecom services to the Corporation, as well as to third parties). The Group exercises and sets its various activities and responsibilities and sets its key corporate policies, prepares plans, and monitors the operational and financial performance of its operating companies, and reports the same to the Board of Directors and the Executive Committee on a regular basis. e) Consolidated income statement before the year ended 31 December 2009 Consolidated statement of comprehensive income a) DU History The Emirates Integrated Telecommunications Company (EITC) is a telecommunications company in the United Arab Emirates. Although Emirates Integrated Telecommunications Company is its legal name, it was commercially rebranded as du in February 2006. The company has invested AED 2.4 billion in 2009 and added 1 million active mobile subscribers in 2009, bringing its subscriber base to 3.48 million. du offers fixed and mobile telephony, broadband connectivity and IPTV services to individuals, homes and businesses, and carrier services for businesses. On February 11, 2007, du launched its own mobile service with call tariffs almost identical to those of Etisalat, thus eliminating any possibility of price competition between the two providers. Subscribers to du mobile services can be identified by the dialing prefix 055 b) Social; technological: DU Chief Executive Officer Osman Sultan Chief Financial Officer Mark Shuttleworth Chief Commercial Officer Farid Faraidooni Chief Technology Officer Yatinder Mahajan Chief Human Resources and Corporate Services Officer Fahad Al Hassawi Chief Strategy and Investments Officer Raghu Venkataraman Chief Corporate Affairs Officer Ananda Bose du is committed to operating according to global best-practice throughout all aspects of its business. While the company has continued to achieve exceptional results, the world has witnessed significant challenges against a backdrop of the financial crisis. The need for commitment to good governance has never been greater. du has operated under a strong corporate governance culture, since the company was founded. The board of directors Leading our corporate governance efforts is a Board of nine Directors, chaired by Ahmad Bin Byat, which meets on a quarterly basis. Meetings are structured to allow open discussion. All directors participate in discussing the strategy, trading and financial performance and risk management of the Company. In line with ESCA and international guidelines, the roles of Chairman and Chief Executive du board and committees In addition, the company has a number of Board Committees, including the Audit Compliance Committee, Remuneration and Nomination Committee, and an Investment Committee, which are responsible for monitoring, reviewing and making recommendations for their respective areas. audit compliance committee The Audit Compliance Committee consists of three directors and meets quarterly. The internal audit function of du has a direct reporting line into the Audit Compliance Committee. This committee is responsible for reviewing dus results and financial statements, reviewing the activities of internal auditors and monitoring compliance with statutory requirements. Audit compliance committee members: Ziad Galadari (Chairman) Younis Al Khoori Fadel Al Ali Remuneration and nomination committee The Remuneration and Nomination Committee meets as required and consists of three directors and is responsible for the assessment and recommendation of policy on executive remuneration and packages for individual executive directors. Remuneration and nomination committee members: Waleed Al Muhairi (Chairman) Abdulhamid Saeed Abdulla Al Shamsi Investment committee The investment committee, which is not an ESCA requirement, consists of four directors. Its main function is to evaluate the companys investment plans to ensure that shareholders will see an appropriate return on investment. It meets a minimum of four times per year. Investment committee members: Eissa Al Suwaidi (Chairman) Ahmad Bin Byat Jassem Al Zaabi Fadel Al Ali c) Key management decisions -DU Censorship: Unlawful websites Users who tried to access a blocked web page were initially redirected to dus first block page. As rendered in the Opera web browser In March 2008, Du began selectively blocking VOIP traffic, preventing customers from using the computer-to-phone functionality of VOIP systems. The blocking is justified on the grounds that computer-to-phone VOIP services are illegal under UAE telecom law. Both of the telecoms providers in the UAE derive a large proportion of their income from expatriates making expensive international calls to their home countries. However, a specific exemption in the telecom law permits the use of VOIP for computer-to-computer calls, and so it is still possible to access VOIP websites, download VOIP software, set up accounts and use the software to make computer-to-computer calls, both audio and video. If a computer-to-phone call is attempted, it will typically fail to connect unless a VPN is used (see below). On April 14, 2008, du started instituting the same widespread censorship of the web that has been practiced by Etisalat for some years. Any attempt to access content deemed inappropriate by the UAE censor results in a blocked page. As well as pornography, blocking includes blogs, forums and news articles that are critical of the UAE, as well as a proportion of sites that seem to be accidentally blocked as they have no obviously In March 2008, Du began selectively blocking VOIP traffic, preventing customers from using the computer-to-phone functionality of VOIP systems. The blocking is justified on the grounds that computer-to-phone VOIP services are illegal under UAE telecom law. Both of the telecoms providers in the UAE derive a large proportion of their income from expatriates making expensive international calls to their home countries. However, a specific exemption in the telecom law permits the use of VOIP for computer-to-computer calls, and so it is still possible to access VOIP websites, download VOIP software, set up accounts and use the software to make computer-to-computer calls, both audio and video. If a computer-to-phone call is attempted, it will typically fail to connect unless a VPN is used (see below). On April 14, 2008, du started instituting the same widespread censorship of the web that has been practised by Etisalat for some years. Any attempt to access content deemed inappropriate by the UAE censor results in a blocked page. As well as pornography, blocking includes blogs, forums and news articles that are critical of the UAE, as well as a proportion of sites that seem to be accidentally blocked as they have no obviously controversial content. d) Operational changes-DU Achieved record revenues of AED5.3 billion and profits of AED528 million in 2009 Added over 1 million active mobile subscribers, bringing total to 3.5 million at year end Exceeded mobile market share target, reaching 32% in third year of operation Invested AED2.4 billion on network and infrastructure development in 2009 to enhance capacity and coverage Continued to provide innovation, value for money and performance to all our customers Well positioned to achieve long term growth and sustainable profitability Listed on the Dubai Financial Market (DFM) under the ticker code: du Date of listing: 22nd April 2006 Net profit at 31st December 2009: AED528mln Earnings per share: 0.066 du is an integrated telecom service provider, offering customers throughout the UAE the best in quality, innovation, and competitive pricing. During 2009 it added more than 1 million active mobile subscribers, proving that we have established ourselves as the operator of choice for the majority of new subscribers in the UAE market. DU offered fixed and mobile telephony, broadband connectivity and IPTV services to individuals, homes and businesses, and carrier services for businesses. du is a rapidly-growing enterprise, with close to 2,000 staff, from over 60 countries, working to enhance and expand our range of service offerings. This wide variety of personnel allows us to mirror the rich cultural diversity of our nation, while being able to serve our customers in a number of different languages. Over 50% of senior management team and customer-facing staff are UAE nationals. Du is committed to provide opportunities for quality talent in a cosmopolitan working environment. e) Financial -DU Full Year 2010 results analysis Revenue Growth (AED Millions) Mobile Fixed Subscriber Growth (Thousands) Press Release du Announces Full Year 2010 Results Revenues exceed AED 7 billion with a 32% increase for the full year 2010 Net profit before royalty exceeds AED 1.2 billion with a 132% increase Dubai, 3 March 2011 Emirates Integrated Telecommunications Company PJSC (du) today announced its financial results for the fourth quarter and full year 2010, showing record revenues, and continued healthy customer additions. Highlights for the full year 2010: 856,000 net active1 mobile customers added during the year, taking the total at yearend to 4.3 million. Revenues reached AED 7,074 million, a 32% increase versus 2009 (AED 5,339 million). Gross margin grew by 31% year on year to AED 4,601 million versus 2009 (AED 3,507million). EBITDA2 grew 90% to AED 2,018 million versus 2009 (AED 1,064 million). Net profit before royalty increased by 132% year on year to AED 1,226 million versus2009 (AED 528 million). Net profit after royalty increased to AED 1,310 million from AED 264 million in 2009,following the announcement by UAE Federal Government that the royalty rate for the Company commences from 1 January 2010 and that royalty rate for the year ended 31December 2010 is 15%.3million). Task 3 Etisalat STRENGTHS Etisalat is a monopoly shared by DU in telecommunications which allows no competition whereby maximizing profits Emirates Telecommunications Corporation (Etisalat) is majority-owned by the Ministry of Communications (60%), with the remaining shares publicly-traded on the national stock exchange and held by UAE nationals. This report outlines the companys recent activities and corporate strategy Etisalat is a company established worldwide Etisalat is well developed company with wider penetration in UAE Etisalat weakness Etisalat investments globally is not direct hence they dont have direct control over these investments; hence they only get dividends which means they are a passive player not an active player. This will limit etisalats growth to advance in terms of commercials Etisalat is a monopoly

Black Militia’s Formation Essay -- American History, The Civil War

In such a controversial period regarding the spread of slavery and state’s rights, the Louisiana black militia’s formation and involvement during the Civil War was not one without strife. The Union and Confederacy were both divergent in issues regarding the black population. It was only innate the black population would assist in the struggle which would determine their future to be free from subrogation. In order to review the history of the Civil War, it is only practical to view the involvement of black men during this struggle. James G. Hollandsworth, Jr. explores the social, political, and military aspects of the first, second, and third regiments of the Louisiana Native Guards during the Civil War. This topic of black militias is a rare narrative due to its lack of precedent over that of the white participants. The author begins with the Louisiana Native Guards representing the Confederacy during the siege of New Orleans and continues through the time of reconstruction. The basic initiative of Hollandsworth is to illustrate the discrimination of black soldiers by their white Union counterparts. By tracing some of the involvement of the Louisiana Native Guards during the Civil War, Hollingsworth is able to address some historical questions regarding the different sentiments towards blacks in the north and south. There are several smaller factors which Hollandsworth explores. One of these factors is the differences in sentiments amongst the white participants of the Union militias. The determination of the participants in the black militias is also exemplified to account for their devotion towards the conflict which surrounded the Civil War. Hollandsworth also explores the continued struggle and determination of the black... ...are that of superior authority, such as officers. Since a militia unit contains different hierarchies of participants, to contain the superior and not the inferior provides insufficient evidence on the topic at hand. In order to fully understand history, it is beneficial to gather information from both perspectives and all participants. A biased tabulation of history is compared to that of a victim and its offender. Historical events contain factual elements which may never be fully discovered, especially during times where documentation was some times scarce. Since history sometimes repeats itself, in order to learn lessons, one must identify all the elements which caused the initial conflict. Hollandsworth revives a portion of history which brings about a new perspective to his readers and with this a possible evolution in black military historical literature.

Pearl Harbor :: American History World War 2 WWII

Of the years following the arrival of Captain James Cook, Pearl Harbor was not considered a suitable harbor due to shallow water. The interest of the United States Government in the Sandwich Islands followed the adventurous voyages of its whaling and trading ships in the Pacific. As early as 1820, an "Agent of the United States for Commerce and Seamen" was appointed to look after American business in the Port of Honolulu. With the cementing of commercial ties with the American continent, another factor to be considered was the endeavors of the American Board of Commissioners for Foreign Missions. This was particularly true when the American missionaries and their families became an integral part of the Hawaiian body politic. With the exception of a few episodes, American prestige tended to increase in the islands. One of these was the affair of Lieutenant John Percival in 1826 which illustrates some of the high-handed tactics of that time. When his ship, USS Dolphin, had arrived in Honolulu, an ordinance had just been passed, inspired by the missionaries, placing restrictions on the sale of alcoholic liquors and the taking of women aboard vessels in the Honolulu Harbor. Lieutenant Percival and members of his crew felt that the new vice laws were unfair and with more than a mere threat of force had them rescinded. This act, it must be said, was later renounced by the United States and resulted in the sending of an envoy to King Kauikeaouli. When Captain Thomas ap Catesby Jones arrived, in command of the USS Peacock, he was the first naval officer to visit Hawaii armed with instructions to discuss international affairs with the Hawaii King and Chiefs, and to conclude a trade treaty. In spite of the Percival incident, American influence in the islands was steadily increasing. Throughout the 1820's and 1830's, many American warships visited Honolulu. In most cases the commanding officers carried letters with them from the U.S. Government; all sympathetically friendly toward the Hawaiian sovereign and, as a rule, giving advice concerning the conduct of governmental affairs and of the relations of the island nation with foreign powers. In 1841, the weekly periodical, Polynesian, printed in Honolulu, advocated editorially that the U.S. establish a naval base in Hawaii. Its pretext was the protection of the interest of American citizens engaged in the whaling industry. The pro-British Hawaiian minister, R.C. Wyllie, remarked in 1840 that ". .

Eqyptian Culture Essay

Ancient Egypt was a fascinating and complex place. Luckily for historians, Egyptians had made great strides in record keeping which have made studying their culture and society easier than some previous historical eras. Ancient Egyptians were a people who were intensely religious, deeply divided by gender roles and a strong hierarchy, and quite advanced for their period in terms of their technological and economic innovations. Egyptians were deeply religious, and religion played a role in nearly all aspects of their daily lives. When the ancient Egyptians experienced periods of peace and prosperity, they attributed credit for the success to their deities (Slaughter, 5). The Egyptians experienced centuries of remarkable stability and considered this state to be the ma ’at, which was Egyptian for the â€Å"natural order† (Slaughter, 5). Even though they considered good order and balance in their society to be natural, it had to be protected by the pharaoh, who was conside red to have been born mortal but imbued with godhood upon receipt of the throne, and was expected to be an earthly presence of the divine (Slaughter, 5). His religious standing gave the pharaoh a unique legal and authoritative position in ancient Egyptian culture. The pharaoh was expected to defend the nation, take responsibility for all administrative duties, declare all of the laws, and own all of the land (Slaughter, 5). For practical reasons, much of the pharaoh’s responsibilities were delegated to a bureaucracy (Slaughter, 5). Within this bureaucracy, staffed mostly by men, success was measured by the degree to which a person promoted order and prosperity within their stewardship (Slaughter, 5-6). Ancient Egypt had a strong social hierarchy, where a small group of the population, mostly the male elders, formed an elite class that that tightly controlled the rest of society (Slaughter, 7). This hierarchy was rooted in a wide variety of economic, political, religious and social causes that imbued those in power with authority in almost all areas of society (Slaughter, 7). The nature of most economic and commercial activity at the time created great â€Å"wealth, power, and opportunities† for elite men, while putting other men and all women in a position of submission to or dependence on the elite (Slaughter, 7). The division of labor that arose based at first on survival needs created societal attitudes about the roles, attributes, and abilities of men and women (Slaughter, 7). Men were the rulers and hard laborers, while women were the family caretakers (Slaughter, 7). The fertility and sexuality of a woman was her main contribution to Egyptian society, and these attributes were celebrated throughout the culture (Slaughter, 7). Women were expected to marry at 12 or 13 years of age, and to bear children often within the first year after marriage (Discussion, Ian Falconer). Although women were usually not part of the religious or political ruling elite, they were highly respected for their fertility, and were given most of the same legal rights as men (Discussion, Keako Crill). In some rare instances, women actually did manage to rise to stations of power and privilege, sometimes as priestesses to a God within the pharaoh’s bureaucracy (Slaughter, 5), and in four instances, including the case of Hatshepsut, women actually became the supreme rulers of the land (Slaughter, 6). Ancient Egyptians achieved an impressive level of manufacturing and commercia l capability for their time, which allowed them to achieve great strength and geopolitical dominance. Egyptians took advantage of many opportunities to learn, such as using the mummification process as a chance to learn about anatomy and medicine (Discussion, Katelyn Dreger). The Egyptians also developed a calendar with the same number of days as ours, though more closely tied to the seasons. Their calendar had three seasons, each consisting of four 30 day months, and an extra five days between harvest and planting that brought the total days in a year to 365 (Discussion, Tad Gale). This system allowed them to know when to plant and harvest based on the seasons of the year and the rise and fall of the water level in the Nile River in order to get maximum utilization of their vital lands. They also managed to develop a forerunner to our modern day beer by either fermenting water with bread crumbled into it, or by actually fermenting barley and wheat in a similar fashion to modern methods (Discussion, Tad Gale.) Their engineering feats were also impressive, and ranged from the technical prowess that showed itself in their massive pyramids, to the mastery of physics involved in developing advanced chariots that ran faster, quieter, and more stable than their counterparts created by their enemies (Discussion, Blair Vanderlugt). The nature of ancient Egyptian society was quite unique for its time period. Egyptian culture was distinct from neighboring nations, and Egyptians had many advantages that gave them an edge politically and commercially.

Advertising and Society

Advertising and Society Introduction: Advertising is said to be like glue that holds cultures together. It allows us to share a common experience incorporated by brands, images, logos, and even silly jingles. We define who we are by what we buy and wear because we know that others judge us by what we buy and wear. And advertising influences those judgments. Today because of advertisements conditioning and trendsetting, judgments are made on what clothes people wear, what shampoo and kitchen cleaner they use, not on whom we really are.This leads to a certain degree of social discrimination and emotional insecurity especially in younger population. In advertising, socio-cultural dimensions came in 1920’s. Agencies and publicists no longer sought only to convey objective facts about the products but they also link products with a lifestyle, permeate them with glamour and prestige, and persuade consumers that purchasing an item could be, as historian Alan Brinkley describes it, â €Å"a personally fulfilling and enriching experience. †(Alan Brinkley, 1991; 648. ) Historical background:If we recall the history of advertising the first thing that came into our mind is the old papyrus from Thebes dating back about 3000 years ago. History of English society showed that the spread of information in an organized way began with the development of newspaper. Newspaper started carrying advertisement in mid 1600’s. The industrial revolution in 19th century resulted in great commercial growth and provided a great support to advertising. With the development of the technology after the Second World War many changes took place in advertising.As more and more advanced systems got introduced, they changed the whole scenario of the society. Although these developments in advertising are of great value but on the other hand they also generated huge criticism. The aim of advertising in society is to sell the goods in a particular kind of economy. It is because of advertising which is a major form of modern social communication that one can understand his society in new ways. Overview: In this chapter on advertising and society, the author aimed to examine ifferent critiques and key concepts related to advertising and its impact on society. To support his argument author used different theories and researches that supports or negates advertising’s impact in relation to society. The main approaches that the author discussed in the chapter are pluralistic positions, Neo Marxist positions and cultural critiques. According to author the pluralistic positions focused on the usefulness of consumptions and options available for the consumers and the economy.Neo-Marxist views argued that advertising flatters to deceive. It undermines use value into exchange value. Its representations incorporate the meanings of the dominant ideology. On the other hand cultural approach emphasized on the harmful effects of commodifications. To discuss about th e main critiques that he took in order to fulfill his objective the author examined studies by different researchers about these approaches. The first study mentioned was by Sinclair who saw the critiques in terms of an opposition between optimistic and pessimistic views.According to Optimistic view advertising is used as a tool for functioning of economy while pessimistic saw the advertising in relation to economy as a destruction of social and cultural values. To further support his argument two more important perspectives were discussed in the chapter i. e. , Capitalist pluralism and political economy Theory. Capitalist pluralism argued that advertising is an optimistic tool for providing information about goods and services where as Political economist regard advertising as working tool under the power of media institution or in other words media monopoly.These perspectives of capitalistic pluralism and political economy were further discussed by Doyle in 2002 who pointed out th at there exist a strong relationship between the advertising expenditure and economic wealth by arguing that although advertising contributes to economic growth it doesn’t mean that it also contributes to the well-being of the society. Then he discussed about the role of advertising in developing ideas about the imaginary world. To elaborate his point the author added the analysis by Cronic in 2000. who argued about the imagination of audience and their relationship and said that they cannot be discovered.Moreover he discussed the post modern and cultural critiques of advertising which were based on the modes of consumption. Then he put studies by Matterlart in 1991 and Kenway and Bullen in 2001 which emphasized on the domination of public space and consumption of advertising where as Jameson in 1991 and Baudrilland in 1988 argued about post-modern ways of criticizing advertising. They said that there is a lack of distinction between the real and imaginary world. The main cru x of their studies was that advertising creates hyper reality.In order to relate advertising with other different phenomenon’s he discussed about discourse, ideology, myths and representations. According to author there is an interrelationship between discourses, ideologies myths and representations. For discourses he took the example of car advertisement that how they used technology as a discourse in relation to different environments Moreover he added myths as false ideas about consciousness of ideology as in advertisements of beauty products. According to him advertising not only affects our consciousness but also alter our perceptions about the social world.Fantasy is also an important factor in advertising which is all about idealization and mythmaking. In view of author female representation is an important factor in advertising. To highlight he took the example discussed by Goldman and Papson in 1998 on women representation in advertisements of Nike. They argued that most of the advertising comprised of the representation of women as a sexual object or product. In Advertising stereotyping of genders are also found. At last author has put a light on the children advertisements when there is gendered representation.According to different studies particularly by Johnson and Young (2002) in this chapter argued that gender differentiations increased market targeting. Analysis: Ever since the dawn of advertising, many complaints and concerns have been spreading everywhere and cannot be controlled. Several questions arise in the minds of the people regarding the influence of advertising. For instance does advertising has have a strong impact on society? Does it obviously influence the millions of people? The information related to the birth and growth of the media, have provoked society to think about the consequences of new technology.The emergence of media has given us great power and knowledge even then we see its consequences in our lives and in wh ole society. However, many people feel that advertising has had great negative consequence. The present chapter which is on advertising and society provided in depth analysis on role of advertisements in relation to society. The literature provided in the chapter revolves around the various studies and approaches which linked with the different aspects of advertising and its consumption effects over society.Moreover we came to know about the changing historical perspective of the advertising. The main critiques regarding advertising and society which were included in whole section (Neo Marxist positions, pluralist positions and cultural critiques) formed the base for rest of the researchers who further worked on it. Although these positions were very authentic to describe his argument about pessimist and optimistic views. It would be more clarified if the author put more different perspectives like Modernization theory.Modernization theory is more related in the sense that it deals with mass media that plays a very important role in transforming of the societies. As advertising â€Å"contact with the media helped the process of transition from ‘ traditional’ to a ‘modernized’ state, characterizing the mass media as a mobility multiplier which enabled individuals to experience events in far off places forcing them to reassess their traditional way of life. Exposure to the media made traditional societies less bound by traditions and made them aspire to a new and modern way of life†. Daniel Lerner, 1958; 56) When ones discussed about the different perspectives regarding advertising and its impact on society one has to take into consideration gradual changes in its culture. This can be explained in a way that culture of advertising has switched from information to a more abstract way to communicate with consumers. Previously in 1970s more informative advertisements were shown to the consumers which helped them in making decisions by identifying the positives and the negatives of competitors and their products.Then in 1990s focused was on emotional advertisements and in 2000 with the emergence of internet advertising industry experienced a boom. With the internet traditional informative advertising got changed by encouraging interaction with consumers by clicking on various sites and links. Eventually these methods of advertising offered a new way for consumers to become more interactive in the process of marketing. This was the lacking point of author, he should have to mention about this changing shift in advertising in relation to society after discussing the main critiques.In his studies there was a lack of link between the pessimist and optimistic views. All of them were presented in such a perplexed way that one can’t comprehend what the author actually wanted to communicate. The major studies he took to support his argument depicted that advertising has got an adverse effects on our society as h e related the terms like monopoly, deceive, imagination and commodification and mentioned that advertising is playing key role in diminishing our social and cultural values etc.On the other hand some of the studies were showing advertising as a positive tool towards the information and education of the society as mentioned in the capitalistic pluralism that saw advertising as an information provider. Although the author has provided many good theories to explain what actually advertising is and what role it is playing in society but it failed to provide a strong link between advertising and norms of the society.To support this argument we can take the example from social communication in Advertising which provides a clear` debate on advertising and society† where a survey of the controversies on advertising. Here the authors viewed advertising as an influential form of social communication. Another important contribution that author should have mentioned in order to explain th e positive role of advertising in society is by â€Å"Leiss/Kline/ Jhally† who worked on role of social communication in advertising (1978), described the origin of consumer culture and how the shift from industrial to consumer took place.Moreover they clearly pointed out that advertising agencies played a vital role in modern advertising industry and advertising is the central institution for the market-industrial economy. One of the shortcomings of this literature was not to highlight media monopoly while discussing about political economy and the power of media institutions because the concept of media monopoly by Bagdikian’s played a very vital role in history even till now dominating the advertising.Critical researches play a very important role to study effects of advertising in relation to society as they address the social and cultural effects of communications and its role in propagating unfair social order. In the previous discussion author failed to mentione d the importance of persuasion of consumers regarding advertising in relation to society. Another missing point while discussing about the consumer behavior is related to the buying behavior because most of the advertisements aim to affect the purchasing decision of the consumer in the market.Moreover it is proven that advertising has become a powerful force in terms of persuading society to support the product, service, or idea. So, consumers tend to buy it to make them feel good and beautiful. Two most important contributions in critical researches are by Williamson’s Decoding Advertisements and Ideology in advertising (1986). They have examined the content and structure of advertisements for their distorted communications and ideological Impact. Employing of semiotics played an important role in examining how advertising persuade consumers.At one point author discussed discourses, myths, ideologies and representation. There he failed to mention about semiology and content analysis because these four are basically the derivation from semiotic and content. Because semiology is all abut the study and importance of language for the communication of message. To support this point a study was done on â€Å"The Theatre of Consumption† by Jhally in 1987, in which the researcher examined the structure and content of advertisement using semiotics and their social and cultural impact using Content Analysis.The conclusion drawn from study clearly showed that advertisers use different codes and strategies to appeal different audiences. The codes are beauty, female relations, romance and fraternity for both males and females. Both the studies on social communication and advertising and on codes by Jhally are very important studies that provide a very useful analysis of how advertising play a vital role in producing consumers and how the consumers reshaped themselves in the society.If author included such studies in his chapter, it would provide a strong arg ument regarding discourse, ideology, myths and representations. As far as discussion by author regarding gendered representation in advertisements is concerned he did a tremendous job by describing the huge effect which is related to a persons dissatisfaction of the body by stereotyping women and men, that if ladies wanted to be beautiful they have to show such qualities like fair color, long and beautiful hair, skin tone, etc. , and for men if they want to be handsome they have to hold the worked-out body, etc.Also, portrayal of women as sex objects in most of the commercials changes the perception of people on women as homemakers. Some major points that author should include in his literature are related to various advertising trends. Most of the important trends of advertising related to consumers need to be mentioned when one is discussing about economy, markets and their relationship to customers. As we know that advertising costs a lots of money and that money comes from the c onsumer. For example hidden costs, lying to customers and censorship etc.Almost all advertising companies bend and curve the truth for their personal benefit and for promotion and advertising of their product. Even the Companies exaggerate certain features of their products. One of the true purposes of advertising is to set trends that the customers will follow. One of the draw back of advertising is not to focus on censorship even the author didn’t mention any positive suggestions regarding this. Because element of censorship played a very important role in the inception and elimination of any phenomenon.Conclusion: Although the author has been successful in highlighting the changes in society caused by advertising but on the other hand his study was highly abstract and failed to provide deep insight into the actual phenomena of the society because most of the researches taken by author were not analyzed in detail. Moreover he didn’t mention any useful suggestions reg arding how a society can be organized with the meaningful use of advertising and reduction of the unnecessary exaggeration of the products.Finally, it is being concluded that advertising has got a positive as well as negative impacts over society. There is a need to focus on the balance that what should be necessary and what should be not. On the other hand advertisements can create contentment and discontentment simultaneously. The marketing of products and our society depend so highly on advertising that even its negative effects on society cannot offset its positive socio-economic impacts.